All About Brows

Eyebrows frame your face and have a strong impact on your overall look, which is why today’s topic emphasizes how to achieve beautiful brows! Thanks to the Beauty Expert – Brow Design Kit and the availability of many items in the kit sold separately, it’s easy to make perfect brows a part of your daily beauty routine! Keep reading to learn how.

Day to Night Makeup

Often times your daily makeup simply doesn't have the same effect come nightfall. To quickly transform your look from day to night without starting from scratch, follow our simple suggestions!

Think Fast: Out-the-Door Beauty

Whether you’re running late or simply looking to cut back the typical time of your daily beauty regimen, we got you covered! Follow our variety of quick tips and speedy solutions for getting gorgeous in a matter of minutes!

Back-to-School Beauty

Whether you are excited to be back in school or are already counting down the days until next summer, we have some suggestions so you can hit the hallways while putting your best face forward. Read on to get our top do’s and don’ts to have a stunning school year!

Get Glowing Guide

Alright, so next week is the beginning of September -- are you as excited for fall as we are? Even if you’re not ready to say so long to summer, you don’t have to say goodbye to your gorgeous glow! Today we’re talking about how to extend glowing skin into the colder months.

Get Paris Pretty

Since its launch in April, the limited edition Paris Palette has come to be one of our most popular items. With eight unique eye shadow shades, two universal blushes plus one highlighter – it's not hard to see why! Today we’re spotlighting what makes this palette so praise-worthy through a few of our favorite YouTube tutorials!

Melt-proof Your Makeup

Although the end of summer is near as fall starts to creep upon us, you can be sure there are still a few hot days to cherish before we can say goodbye to sandals and hello to sweaters. To keep your mascara from melting and your foundation from fading, we have some tried and true tips!

Bridal-Day Beautification

With summer well on its way, those oh-so familiar lyrics of… “Here comes the bride…all dressed in white…” come to mind. Today we’re sharing with you a list of some of our favorite bridal-day beauty tips for the ‘big day.’ Bonus - several of these tips not only apply to the bride, but to bridesmaids and attendees as well!

Finding your Formula

Not too long ago we discussed how to find the perfect foundation shade, but what about the ideal formula? From powder to mineral to liquid, the options can be overwhelming, to say the least! Today we’ll be focusing on differentiating among the available types and pinpoint which one works best for you and your skin type!

Bare-faced Beauty

Despite the misleading title, we’re not talking about our Dare and Bare eye shadow palettes; today we’re talking about giving your face a breather by taking a break from your beauty bag during the hot summer months! Can't come to terms with the idea of going au natural? You can still sport a natural look using minimal products that consist of neutral tones. Keep reading to learn how!

Foundation Shade Selection 101

To find a foundation that works for you, you need to make sure to buy one that best matches your skin tone. To get that just-right shade, here are some suggestions:

Earth Day Beauty

This Sunday is National Earth Day! In honor of the occasion, we wanted to share with you some of our favorite ways to “green” your beauty routine. By adapting just a few of these suggestions into your everyday beauty regimen, we're firm believers that it can help not only to keep you looking beautiful, but our planet as well!

Skinfood

We’ve all heard the tell-tale phrase ‘you are what you eat.’ While we shouldn’t take this phrase in a literal sense, it does have some truth to it. Our skin is the largest organ of the body so it’s important to take good care of it. Today we’re talking to you about the foods necessary to get glowing skin and prevent aging!

Makeup Removal How-to

Today we’re talking makeup removal! Removing your makeup at the end of the day is one of the best things you can do for your skin. If you leave makeup on before going to bed or working out for example, you run the risk of clogged pores, increased appearance of fine lines and a higher chance of developing blemishes. Here are our simple steps for ‘taking it all off’ at the end of the day:

Spring Into Beauty with Style

Spring is in the air and we are more than excited about the upcoming beauty trends for the warm seasons ahead. Here we’ve highlighted a few of our favorites!

Seasonal Skincare Transition

It’s hard to believe we’re already well into the month of March and the official start of spring is just a few weeks away! It goes without saying that the change of seasons also means the change of skincare. Here are our simple suggestions for getting your skin ready for spring:

Sigma's Spring Break Beauty Guide!

Spring break is just around the corner! It’s easy to travel beautifully and in style with Sigma Beauty’s assortment of travel-size brushes, bags, and our list of beauty tips! Today we're providing you with a guide for being gorgeous on the go. Check it out:

The 'Fake It' Makeup

Do you occasionally find yourself wanting to go without makeup but just can’t get over the idea of not wearing any? We’re giving you our six simple steps for creating a put-together look without looking over done. Great for those days you don’t feel like getting all dolled up, or perfect for when you’re short on time!

The Perfect "Be Mine" Makeup

It’s Valentine’s weekend! Do you have a special date planned? Even if you don’t have a certain someone to spend this year’s V-day with, you can still get gorgeous with our tips for looking your loveliest!

Beauty Through the Ages

As we age, so does our skin. To stay looking fresh from year to year, it’s important to change our skin care routine as well as our makeup techniques. While getting older is inevitable, we’ve provided our key tips for looking your best no matter what your age!