Last year we gave you our top ten beauty resolutions suggestions for 2012. This time around we decided to change it up by asking people around the Sigma office what beauty resolutions they have for the coming year. (You might even recognize some names from our previous tutorials!) Keep reading to find out how we plan to have a beautiful 2013!
December 28, 2012
Come to the official grand opening party at the Sigma store at the Mall of America on Saturday, Jan. 5 from 1-3pm and meet one of YouTube’s most popular beauty experts MakeupbyTiffanyD! Keep reading to get all the event details.
The countdown to the New Year is on! Ring in 2013 beautifully with this festive look created by Sigma’s makeup artist! We upped the ante on the typical smokey eye by adding an unexpected pop of teal from the Paris Makeup Palette. Keep reading to get the step-by-step!
December 26, 2012
IMATS (International Makeup Artist Trade Show) is a yearly event comprised of thousands of makeup artists, vendors and beauty enthusiasts alike. IMATS was founded in 1997 and to-date has become the largest gathering for all things makeup-related! This popular trade show is held six times each year in various cities around the world including London, New York, Los Angeles, Vancouver, Sydney and Toronto. Sigma is excited to be yet again among the many vendors at IMATS LA 2013! Keep reading to get all the details:
December 24, 2012
Renowned celebrity makeup artist Ricky Wilson has undeniably made a name for himself in the beauty industry. He has contributed to articles in Allure, Shape, Essence, Life & Style, Teen Vogue, People, Us Weekly and Star. His work has graced the pages of Harpers Bazaar, Vogue, Brides, Lucky, Elle, Allure Town and Country and Modern Bride. Ricky's expertise has been put to work behind the scenes at MTV, Full Frontal Fashion, VogueTV, The Early show and at Los Angeles and New York Fashion Week. We recently interviewed Ricky and chatted about everything from common makeup mishaps to purchase-worthy products. Check it out!
December 21, 2012
2013 is just around the corner and Sigma is excited to be a sponsor at Minneapolis's largest New Years Eve celebration. Inspired by this year’s theme, Midnight in Morocco, we created a festive Moroccan-style look featuring rich and vibrant purple and orange hues. Keep reading to learn how to get the look and find out all the event details!
December 19, 2012
In our last complementing eye color tutorial we showed you how to make hazel eyes stand out. Today we’re onto our last eye color focus: blue! We took Sigma employee, Kaitlin, from the wholesale department to be our model. Keep reading to learn more about Kaitlin and discover the best way to make blue eyes like hers take center stage!
December 17, 2012
December 14, 2012
Do you still have some seasonal shopping to do? Look no further! Whether you’re in need of a special stocking stuffer or a one-of-a-kind gift, we’ve got a list of our top favorite products to help you on this year’s holiday hunt! (You might even want to pick up a little something for yourself while you’re at it!) Give the gift of gorgeous with these five suggestions:
December 12, 2012
December 10, 2012
We are excited to announce that the first Sigma store is officially open at the Mall of America! Head over to the store and you’ll be able to browse and buy our complete line of products including individual brushes, brush kits, brush care, accessories, makeup and the newest arrivals. Keep reading to get all the details and learn about an exclusive in-store special!
December 3, 2012
Last week we highlighted our various blending brushes and talked about how to use each of them. Today we’re focusing on powder brushes! Powder (along with other powder products such as blush, bronzer and highlighter), can have a huge impact on your overall makeup application. Get the breakdown of all five of our powder brushes and find out which ones would best fit your makeup needs.
November 28, 2012
When it comes to perfecting your eye makeup, a quality blending brush is an essential component in doing so. Luckily, Sigma has a wide selection to choose from so no matter what look it is you’re trying to create, we've got you covered! Read on to learn about each of our blending brushes and how to best use them!
November 26, 2012
After being in the making for more than a year, it’s finally here – the highly anticipated launch of the limited edition Defining Eyes Palette by Tiffany D! (previously seen here). This unique palette contains a variety of items essential for creating both everyday, neutral looks as well as sultry and dramatic ones! Keep reading to find out why this is a product you’ll definitely want to get your hands on before it’s gone!
November 23, 2012
Our Black Friday free shipping event ends tonight @ 11:59 CST, so place the last of your orders before this exclusive deal is over! Remember to enter coupon code "BF2012" at checkout!
Happy shopping! :-)
© 2012 Sigma Enterprises, LLC
November 22, 2012
It's official - the Sigma Black Friday event has begun! Visit our blog post from yesterday to get all the details if you haven't already! Otherwise, get shopping and take advantage of this special annual event before it's gone! (Don't forget to enter coupon code "BF2012" at checkout!)
© 2012 Sigma Enterprises, LLC
November 21, 2012
Tomorrow kicks off Sigma's annual Black Friday sales event: FREE SHIPPING! But this year is even better - we've extended the deal for an extra day to ensure our customers have plenty of time to place all of their orders. Keep reading to get the full details so you don't miss a thing!
November 20, 2012
Griselle Rosario is a leading editorial hair and makeup artist with more than 12 years of experience in the business. She’s worked her makeup magic in a variety of areas including fashion, print, film, and video. Griselle has done makeup for the well-known faces of Bow Wow, Fat Joe, Don Omar, plus many more. We caught up with this distinguished MUA to get her insight on all things beauty! Check it out:
November 19, 2012
November 16, 2012
November 14, 2012
Jenny, better known by her YouTube name MissJenFabulous, has unmistakably become a rising star among the beauty community. Through a vast collection of trending makeup tutorials and nail art how-to’s, she has acquired more than 157,000 subscribers in the last two years. Keep reading to find out the story behind Jenny’s start on YouTube, a few of her secrets to beauty success, plus much more!
November 12, 2012
November has arrived and that means it is time to mention some favorite Sigma products! Each month beauty bloggers and YouTube’s top makeup gurus always have a favorite product or two from Sigma and we love sharing with you what each one of them is. Find out which products were most loved for last month plus enter for a chance to win one of them!
November 9, 2012
In our last complementing eye color tutorial we showed you how to use red shades to make green eyes stand out. Today we’re onto our third eye color focus: hazel! We took Sigma employee, Leah, from the operations department to be our model. Keep reading to learn more about Leah and discover the best shade for making hazel-hued eyes pop!
November 7, 2012
Black Friday, known as the busiest shopping day of the year, is just around the corner and Sigma will yet again have an exclusive offer for a limited time that you won’t want to pass up. That being said, today we are providing you with our pro suggestions for how to be a clever consumer and have a successful shopping experience with Sigma for this once-a-year special!
November 5, 2012
Whether you’re running late or simply looking to cut back the typical time of your daily beauty regimen, we got you covered! Follow our variety of quick tips and speedy solutions for getting gorgeous in a matter of minutes!
November 2, 2012
Do you ever wonder which makeup brushes you should make sure to have in your kit? Well if so, you’re in luck! – Today we are featuring the top suggestions from our makeup artist. This month’s question for Amanda is, “In your opinion, what are the five most essential brushes for makeup application and why?” Keep reading to get her answer and discover the brushes you shouldn’t go another day without!
November 1, 2012
Happy [belated] Halloween! Here at Sigma we took full advantage of the holiday by dressing as some of our favorite characters. A clan of ballerinas, the Pink Ladies from Grease, and even Frida Kahlo was spotted in the office. Get the full line up of costumes plus some of the Sigma products used to create these one of a kind looks!
October 31, 2012
October 29, 2012
A big shout out to all those who participated in our one year blog anniversary poll last week! Your feedback is greatly appreciated and allows us to provide you with blog posts customized to what it is that you want to see! Keep reading to find out if you were one of the five randomly selected winners...
October 26, 2012
It’s Halloween weekend! Still trying to figure out what to be? For all you last-minute ladies, we have the purrrfect solution! All you need is a few makeup products and handful of your trusty Sigma brushes. What are you waiting for? -- Get catty with this simple Halloween look!
October 24, 2012
Today marks the one year anniversary of the Sigma Beauty Blog! To show our appreciation to all of our wonderful readers, we wanted to host a special giveaway! But first, we need a little bit of information from you! Keep reading to take our short poll and be entered for a chance to win the Sigma product you want most!
October 22, 2012
Mathias Alan has been working his makeup magic for more than 12 years on a variety of famous faces and celebrity icons. His creativity and talent effortlessly shines through his work which can be seen at red carpet events, commercials and music videos. For the past few years, Mathias has been the key makeup/hair artist on E! Television's ‘The Soup’ with Joel McHale. In addition, he is also one of the lead makeup artists on E! Television's hit show ‘Fashion Police’ with Joan Rivers, George Kotsiopoulos, Giuliana Rancic and Kelly Osbourne.
We were lucky enough to get a chance to chat with Mathias and learn some of his backstage secrets, plus a few of the Sigma products he can’t go without! Keep reading to find out what they are…
October 18, 2012
Today we are giving you the inside scoop on how to achieve the last look in our fall campaign! This complete look emphasizes flawless skin, defined brows and a powerful pout – definitely a must-have look for the season! Keep reading and learn how you can recreate it.
October 17, 2012
October 12, 2012
Two weeks ago we showed you how to emphasize brown eyes using purple shades. Today we’re onto our next eye color focus: green! We borrowed Sigma’s general manager to use as our model and demonstrate the best shade for making green eyes pop! (The color may surprise you!) Keep reading to find out how to get the look!
October 10, 2012
October already!? Yes! And that means it is time to mention a few favorite Sigma products! Each month beauty bloggers and YouTube’s top makeup gurus always have a favorite product from Sigma (can’t say we blame them!) and we love sharing with you what each one of them are. Keep reading to find out which products were most loved for the month of September plus a sneak peek at a new Sigma product being launched this fall!
October 8, 2012
Today we’re onto number four of our five looks from the Sigma fall campaign! Can you guess what today’s focus is? If you the picture didn’t give it away, we’re talking about lips – one of our favorite features to accentuate for fall!
October 5, 2012
We're back with our monthly Ask Amanda post to answer some of your top beauty questions! Today's featured question is, "How do I incorporate color into my makeup?" If you are one of the many out there stuck in the rut of wearing only neutral shades and want to introduce color but don’t where to start, try using one of Amanda's three easy suggestions!
October 3, 2012
Cosmetic brushes have the power to make or break your makeup look. For the most superior application and flawless finish when it comes to makeup, investing in quality brushes is your first step! Whether you are starting your career as a makeup artist or just love makeup, here are the brushes you’ll want to have on hand!
October 1, 2012
In the past year we’ve shown you a wide array of tutorials – everything from bright aqua eyes to bold statement lips, but now we are changing it up for a few weeks! Our next four tutorials will be a series showing how to complement the most common eye colors (brown, green, blue and hazel) and it starts today! We took Jenny, one of Sigma’s affiliate program coordinators, to demonstrate how to make brown eyes take center stage. If you’re a brown eyed beauty, find out how you can, too!
September 27, 2012
So far in our fall campaign you’ve seen a complete makeup look as well as a bold brow feature. Today we’re honing in on what we think is the face’s best feature: the eyes. We love that deep blues and grey shades are a perfect way to transition into the darker colors for fall. What are you waiting for – keep reading to get this glam 20s-inspired look!
September 25, 2012
September 21, 2012
September 19, 2012
Today we have big news to share with you! As one of the fastest-growing, top-rated brands in the beauty industry, Sigma has officially signed a deal to open its first physical store! Can you guess where (as if the picture didn't give it away)? Keep reading to get the full scoop!
September 17, 2012
We briefly mentioned a few weeks back that bold brows are sure to be one of the biggest trends for fall. We love that strong brows makes for an unexpected (not to mention easy) way to take your look to the next level. To achieve the most polished and put-together look, you’ll want to make sure you don’t skip this part of your beauty routine! Read on to find out how to replicate the statement brows look!
September 14, 2012
As you read in our fall campaign launch, bold lips are one of the top beauty trends for fall. But who says bold has to mean dark? If you're not a match for mulberry or a fan of russet red, how about giving hot pink a go like our blogger, Jeanette (oh hey, that's me!) Keep reading to find out the best way to wear a powerful pout this fall!
September 12, 2012
September 10, 2012
September 7, 2012
A few weeks back we introduced you to our talented makeup artist, Amanda. To be eligible for an entry in our last giveaway, participants had to ask Amanda one beauty question, whether it be something about a quick fix for a common beauty blunder or what it takes to make a career in the beauty industry. From the thousands of entries, the most commonly asked questions involved the right method for applying highlighter, contour and/or blush. Keep reading to find out Amanda’s top tips, tricks and expert advice on the subject!