NOW AVAILABLE: Eye Shadow Bases!

They’re here! As of today you can now purchase the new Sigma Eye Shadow Bases! Each base is made with a blendable, smooth formula to achieve a long-wearing and pigmented effect. They are designed to reduce surface oil thanks to the water-resistant, silky-smooth and light-weight formula. Want to know more? Keep reading!

NOW AVAILABLE: Individual Products!

The wait is over! Due to the high demand from customers, the much anticipated launch of our individual eye shadows and brow products is finally here! Sigma customers now have the ability to choose their favorite colors and items from various palettes and replenish these items when necessary.  Keep reading to get a full list of the available products and learn more about them.

Best NEW Products of 2012!

Earlier this week we revealed the overall most popular Sigma products based on customer purchases in 2012 and briefly talked about why they each made it to the top 10 list. Today we’re taking it one step further and unveiling the best-selling new products from the past year. Check it out:

TOP 10: Best of 2012

The results are in! Based on your purchases this past year, we’ve revealed the most popular Sigma products that our customers can’t get enough of! Read on to find out what they are and why they made the top 10 list!

New in 2013: Explore Upcoming Products.

This past year we've spent countless hours developing new and innovative products, just for you! We constantly strive to improve our product line and offer you an exclusive selection of ingenious and high-quality beauty items you can't find anywhere else. We are excited to announce that in 2013 we will be launching many frequently requested items. Keep reading to find out what they are!

Now Available: Defining Eyes Palette by Tiffany D

After being in the making for more than a year, it’s finally here – the highly anticipated launch of the limited edition Defining Eyes Palette by Tiffany D! (previously seen here). This unique palette contains a variety of items essential for creating both everyday, neutral looks as well as sultry and dramatic ones! Keep reading to find out why this is a product you’ll definitely want to get your hands on before it’s gone!

Brow Design: Scarlett

We're onto our last brow tutorial! Today's tutorial encompasses the medium shade in the Beauty Expert - Brow Design Kit, Scarlett. Keep reading to find out how to use the universally flaterring shade to get perfect brows!

Brow Design: Valentina

We're on our fourth brow tutorial! Today's featured shade is the dark and sultry Valentina. This is your go-to shade for achieving the most intense and bold brows -- talk about perfect for fall! Keep reading to find out how to get the look.

Brow Design: Chloé

Today's brow tutorial uses the shade "Chloé" - a color slightly darker than "Bella" yet still ideal for creating a soft, warm and delicate effect. Keep reading to find out more about this brow shade and how to use it to achieve beautiful brows!

Brow Design: Natasha

We're back again with another brow tutorial! Today's featured shade is Natasha - a medium brown shade suitable for a wide range of hair colors. This particular shade is just what you need to add the perfect amount of definition to brows. Keep reading to learn more!

Brow Design: Bella

It's time to kick off our brow shade tutorials! Today we are featuring Bella, the lightest of the five shades in the Beauty Expert - Brow Design Kit. The various shades in the kit allow you to create a wide range of looks; keep reading to get a glimpse of one of many!

NEW! Beauty Expert - Brow Design Kit

After much anticipation, we’re excited to announce the official launch of the Beauty Expert - Brow Design Kit! This exclusive and convenient brow kit contains all of the arching, shaping and grooming tools you'll need to achieve beautiful and defined brows. Eyebrows frame the face and complete your look, so why not make perfect brows an essential part of your beauty ritual? Today we’ll show you how!

Introducing: Beauty Expert Series

We are excited to officially introduce to you the upcoming launch of the Sigma Beauty Expert - Brow Design Kit, but we’re even more excited to disclose that this particular kit is just one of many “Beauty Expert” kits to come!  

NEW Sigmax brushes! F88 - Flat Angled Kabuki & P88 - Flat Angled Precision

Today we’re excited to announce the launch of the newest additions to our Sigmax line – the P88 and F88. These innovative brushes were specially engineered to provide an efficient and superior application of cream and liquid products with their one-of-a-kind angled brush head. 

Paris Project: macNC40

Suzy is a 27-year-old lover of all things beauty. From the heart of Los Angeles, she has been performing her self-taught makeup skills since 2002. Her main audience consists of teens and young adults who look up to her creative and fun talent shared on all of her social networking sites. 

Paris Project: Petrilude

Loud! Bold! Drag! Petrilude (aka Josh) is a 27-year-old natural born talent living in NYC. Since his start on YouTube back in 2006, Josh has been creating eccentric, out-of-the-box looks, including his intricate Halloween makeup tutorials that are always a huge hit.

Paris Project: Xsparkage

Best known for her daring statement makeup, Leesha has been teaching young women around the world how to play with color. Since the creation of her YouTube beauty channel in 2007, Xsparkage has had an astounding 127 million+ views. What keeps her viewers coming back for more is her bright, bold and eye-catching makeup style.

Paris Project: frmheadtotoe

Jen is a 27-year-old YouTube beauty guru who has been creating easy-to-follow, everyday makeup tutorials since 2008. Her audience is made up of mostly females, ages 13-34 with a large portion of her subscribers English-speaking Asians around the world. Jen describes her signature makeup style as wearable but fun by changing it up with bright colors and dramatic eyeliner. 

Paris Project: DulceCandy87

From LA, 24-year-old Dulce has had her career in the beauty spotlight for more than three years. With no formal training, she has taught herself the ins and outs of perfecting the artistry of makeup. She has since become one of the most renowned beauty gurus and inspirational figures to young women across the world thanks to YouTube. Her target audience ranges from ages 17-24 with the majority of her videos focusing on beauty product hauls and tutorials, all inspired by the most current trends.

Paris Project: Xteeener

Christine, also known as Xteeener, is a talented 25-year-old self-taught freelance makeup artist and beauty guru from Atlanta, Georgia. She has been sharing her inspiring tips and trends on YouTube since the fall of 2007, attracting several beauty enthusiasts from all around the world in the process.