xSparkage @ the MOA!

Head on over to the Sigma Beauty store at the Mall of America Saturday, Feb. 23 from 1-3pm for a special meet and greet with YouTube beauty enthusiast xSparkage! Keep reading to get all the event info and learn a little more about this gorgeous guru!

Exclusive Recap: Resort Palette Pre-Launch Party

One of big highlights from this past weekend at IMATS LA was hosting a VIP Pre-Launch Party to celebrate the release of the upcoming Sigma Resort Palette (available this spring)! Spotted at the event were top bloggers, famous YouTube beauty gurus and celebrity makeup artists from all over the world! Keep reading to learn more and get a glimpse of the party:

IMATS LA Recap: Sigma Booth

Another IMATS has come and gone. After selling out of almost all of our products and having one of the longest lines at the show, our booth at IMATS LA this past weekend was a huge success to say the least! We were so grateful to have met so many beauty enthusiasts who traveled from all over the world to attend. Today we're showing you a small recap! Check it out:

Makeovers @ IMATS!

You already know by now that Sigma is going to be at IMATS LA this weekend, but did you also know that if you visit our booth you can have a chance to get your makeup done by two of YouTube’s most famous beauty gurus? MakeupByTiffanyD and MakeupByCamila are scheduled to be at the Sigma booth again this year and they will be offering their makeup talent using select Sigma products! Keep reading to learn more.

Sigma IMATS Booth: What to Expect

As you probably already know, Sigma will be at IMATS LA this weekend. What you might not know, however, is that we will be offering exclusive discounts and access to items not currently available on our website! Keep reading to get all the details on pricing and products!

RECAP: Meet & Greet w/ TiffanyD

Last weekend we hosted yet another exciting and successful event at the Sigma store! A big shout out to all those who came to visit YouTube beauty guru MakeupbyTiffanyD and shopped Sigma products. While the event was only two hours, a lot happened during that time! Keep reading to get the inside scoop!

RECAP: Meet & Greet w/ Glamourista16!

Last weekend we hosted our first successful event at the Sigma store, which was just one of many yet to come! YouTube beauty guru Glamourista16 was the star of the event, bringing in just over 130 attendees. Read on to get the full recap!

YOU'RE INVITED: Sigma Grand Opening Event w/ TiffanyD

Come to the official grand opening party at the Sigma store at the Mall of America on Saturday, Jan. 5 from 1-3pm and meet one of YouTube’s most popular beauty experts MakeupbyTiffanyD! Keep reading to get all the event details.

Get the Look: New Year's Night Out

The countdown to the New Year is on! Ring in 2013 beautifully with this festive look created by Sigma’s makeup artist! We upped the ante on the typical smokey eye by adding an unexpected pop of teal from the Paris Makeup Palette. Keep reading to get the step-by-step!

Meet & Greet w/ Glamourista16

Come to the Sigma store at the Mall of America this Saturday, Dec. 29 from 1-3pm for a special meet and greet with YouTube beauty guru Glamourista16! Keep reading to get all the event info!

Sigma @ IMATS LA 2013!

IMATS (International Makeup Artist Trade Show) is a yearly event comprised of thousands of makeup artists, vendors and beauty enthusiasts alike. IMATS was founded in 1997 and to-date has become the largest gathering for all things makeup-related! This popular trade show is held six times each year in various cities around the world including London, New York, Los Angeles, Vancouver, Sydney and Toronto. Sigma is excited to be yet again among the many vendors at IMATS LA 2013! Keep reading to get all the details:

Get the Look: Midnight in Morocco

2013 is just around the corner and Sigma is excited to be a sponsor at Minneapolis's largest New Years Eve celebration. Inspired by this year’s theme, Midnight in Morocco, we created a festive Moroccan-style look featuring rich and vibrant purple and orange hues. Keep reading to learn how to get the look and find out all the event details!

NOW OPEN: Sigma's First Store

We are excited to announce that the first Sigma store is officially open at the Mall of America! Head over to the store and you’ll be able to browse and buy our complete line of products including individual brushes, brush kits, brush care, accessories, makeup and the newest arrivals. Keep reading to get all the details and learn about an exclusive in-store special!

Recap: Defining Eyes by Tiffany D Pre-Launch Event

This past weekend was an exciting one! We were honored to host our very first event at the Mall of America rotunda that featured the infamous YouTube guru MakeupbyTiffanyD for the launch of her new makeup palette created in partnership with Sigma. Keep reading to get the juicy recap details!

You Are Invited!

Join us for an exclusive Sigma product launch plus meet one of YouTube’s most popular beauty experts! Read more to get all the details!

Recap: ENVISION Artopia Fall 2012

Last weekend, Minneapolis fashion enthusiasts gathered for the 11th season of Envision Artopia Fall 2012 – the Twin Cities' largest annual fashion show. The yearly collaboration between V2, Ignite Models, and City Pages celebrates the best in local art, music, and of course, fashion! This year, Sigma was a proud sponsor!

Coming Soon - Sigma's First Store!

Today we have big news to share with you! As one of the fastest-growing, top-rated brands in the beauty industry, Sigma has officially signed a deal to open its first physical store! Can you guess where (as if the picture didn't give it away)? Keep reading to get the full scoop!

Recap: VIP Launch Party

We ended our weekend at IMATS LA with a bang by hosting a VIP Launch Party, providing guests with our upcoming Beauty Expert Brow Kit (available July 23)! YouTube's top beauty gurus came from all over the world to attend! Take a peek:

Recap: IMATS Makeover Booth

One of the highlights of our weekend at IMATS was having YouTube gurus MakeupByTiffanyD and MakeupByCamila at our booth giving makeovers to visitors using a variety of popular Sigma products, of course! Check out some of the behind-the-scenes shots:

Recap: Sigma Booth @ IMATS

We’re back at the Sigma office after a successful trip to IMATS LA! A big thank you to the thousands of beauty enthusiasts who traveled from all over the world to attend -- we were happy to have met so many of you! If you missed us this time, no worries because we’ll be back again in January for the next IMATS LA 2013! Without further ado, check out some of the pictures from the exciting weekend at the Sigma booth: