July 30, 2012

Brow Design: Natasha

We're back again with another brow tutorial! Today's featured shade is Natasha - a medium brown shade suitable for a wide range of hair colors. This particular shade is just what you need to add the perfect amount of definition to brows. Keep reading to learn more!

July 26, 2012

Brow Design: Bella

It's time to kick off our brow shade tutorials! Today we are featuring Bella, the lightest of the five shades in the Beauty Expert - Brow Design Kit. The various shades in the kit allow you to create a wide range of looks; keep reading to get a glimpse of one of many!

July 23, 2012

NEW! Beauty Expert - Brow Design Kit

After much anticipation, we’re excited to announce the official launch of the Beauty Expert - Brow Design Kit! This exclusive and convenient brow kit contains all of the arching, shaping and grooming tools you'll need to achieve beautiful and defined brows. Eyebrows frame the face and complete your look, so why not make perfect brows an essential part of your beauty ritual? Today we’ll show you how!

July 20, 2012

Pretty in Purple

Although purple eye shadow may seem like a bold color to wear, it is actually a very versatile shade that can work with a wide range of eye colors. No matter what your eye color, there is a shade of purple from the Flare Palette for everyone! Today we borrowed Annie, Sigma’s Affiliate Program Manager, from her desk to show you how this regal shade can be used to really make eyes pop!

July 18, 2012

Introducing: Beauty Expert Series

We are excited to officially introduce to you the upcoming launch of the Sigma Beauty Expert - Brow Design Kit, but we’re even more excited to disclose that this particular kit is just one of many “Beauty Expert” kits to come!  

July 16, 2012

Performance Eyes Kit Giveaway Winner!

The winner of our Performance Eyes Kit giveaway has been randomly selected! Was it you? Keep reading to find out...

July 13, 2012

Trend to Try: Summer Sunset

When you hear the word “summer,” what comes to mind? Our first thought is of beautiful sunsets comprised of smoldering red, orange and golden hues. With that being said, today’s tutorial focuses on the warm yet vibrant sunset-inspired shades from the Sigma Dare Eye Shadow Palette! These shades were a perfect complement to our model’s skin tone. Keep reading to find out how to get the look!

July 11, 2012

NEW Sigmax brushes! F88 - Flat Angled Kabuki & P88 - Flat Angled Precision

Today we’re excited to announce the launch of the newest additions to our Sigmax line – the P88 and F88. These innovative brushes were specially engineered to provide an efficient and superior application of cream and liquid products with their one-of-a-kind angled brush head. 

July 9, 2012

June Favorites + Giveaway [closed]

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It's July already!? Well that means it’s time to mention some Sigma favorites! Each month beauty bloggers and YouTube’s top makeup gurus always seem to have a favorite product from Sigma... we can't blame them! Keep reading to find out who they were and which products they loved for the month of June, plus what they had to say about them! And don’t miss the chance to enter for a chance to win one of our most unique brush kits! 

July 6, 2012

Bridal-Day Beautification

With summer well on its way, those oh-so familiar lyrics of… “Here comes the bride…all dressed in white…” come to mind. Today we’re sharing with you a list of some of our favorite bridal-day beauty tips for the ‘big day.’ Bonus - several of these tips not only apply to the bride, but to bridesmaids and attendees as well!

July 4, 2012

Finding your Formula

Not too long ago we discussed how to find the perfect foundation shade, but what about the ideal formula? From powder to mineral to liquid, the options can be overwhelming, to say the least! Today we’ll be focusing on differentiating among the available types and pinpoint which one works best for you and your skin type!

July 2, 2012

Get Social with Sigma!

If you didn’t already know, Sigma is on all of your favorite social media sites! From quick tweets updating you about the latest in beauty to blog posts highlighting all things glam, we’ve got you covered. So what are you waiting for? Get social with your favorite beauty brand!