August 31, 2012

Shadow to Liner

Eye liner (especially colored) can have a great deal of influence on your makeup – it has the power to alter, enhance and brighten your overall look.  Even if you don’t own a variety of eye liner colors, we have a quick and simple solution! If the title didn't already give it away, keep reading to find out our favorite trick for giving eyes an instant pop! ;)

August 29, 2012

Get Glowing Guide

Alright, so next week is the beginning of September -- are you as excited for fall as we are? Even if you’re not ready to say so long to summer, you don’t have to say goodbye to your gorgeous glow! Today we’re talking about how to extend glowing skin into the colder months.

August 27, 2012

Get Paris Pretty

Since its launch in April, the limited edition Paris Palette has come to be one of our most popular items. With eight unique eye shadow shades, two universal blushes plus one highlighter – it's not hard to see why! Today we’re spotlighting what makes this palette so praise-worthy through a few of our favorite YouTube tutorials!

August 24, 2012

Melt-proof Your Makeup

Although the end of summer is near as fall starts to creep upon us, you can be sure there are still a few hot days to cherish before we can say goodbye to sandals and hello to sweaters. To keep your mascara from melting and your foundation from fading, we have some tried and true tips!

August 22, 2012

Ask the Artist: Johny Saade

Johny Saade stands out as one of the many skilled and creative makeup artists in the beauty industry. His work has been published among magazines such as Vogue, Prestige, Harpers Bazaar, Instyle and Marie Claire. Johny’s innate creativity, talent for art, taste for beauty, and cultural travel experiences are inherent in his work and have led him to a wide variety of assignments. His talent effortlessly shines in fashion and beauty editorials, commercials and on celebrity clients. Johny has worked his makeup magic on some of Hollywood’s hottest including Brooke Shields, Mick Jagger, Rob Lowe, Emily Blunt, LeAnn Rimes plus more.

We got a chance to talk to Johny and get the inside scoop on this artist's backstage beauty secrets! Check it out:

August 20, 2012

Let's Get Precise.

It's been almost a year now since we've launched one of our most popular brush kits: the Synthetic Precision Kit. With its unique design made to mimic that of your fingertips, there is never a need to apply makeup with your fingers. Find out why this kit stands out as a best-seller -- but more importantly -- why you shouldn't go another day without it!

August 17, 2012

Hello Highlight!

Highlighting is an easy way to accentuate various features of the face while adding a luminous glow. Today we pulled our photographer away from the lens for a highlight tutorial to teach you how to replicate this gorgeous glowing look!

August 15, 2012

Brow Kit Giveaway Winner

It's official! -- The winner of our recently launched Beauty Expert - Brow Design Kit giveaway has been randomly selected! Was it you? Keep reading to find out...

August 13, 2012

Meet Our Artist

Meet Amanda, Sigma's lead makeup artist and product development manager (you may recognize her from tutorials on our YouTube channel). With more than 15 years in the industry, it's safe to say this makeup maven knows a thing or two about beauty. We sat down with Amanda to get her take on everything from cosmetics to confidence. Check it out:

August 9, 2012

Brow Design: Scarlett

We're onto our last brow tutorial! Today's tutorial encompasses the medium shade in the Beauty Expert - Brow Design Kit, Scarlett. Keep reading to find out how to use the universally flaterring shade to get perfect brows!

August 8, 2012

July Favorites + Giveaway [closed]

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August has already crept up on us and fall is near. It's time to mention a few Sigma favorites! Each month beauty bloggers and YouTube’s top makeup gurus always seem to have a favorite product from Sigma... we can't blame them! Keep reading to find out who they were and which products they loved for the month of July, plus what they had to say about them! And don’t miss the chance to enter for a chance to win one of our newest and top-rated products!

August 6, 2012

Brow Design: Valentina

We're on our fourth brow tutorial! Today's featured shade is the dark and sultry Valentina. This is your go-to shade for achieving the most intense and bold brows -- talk about perfect for fall! Keep reading to find out how to get the look.

August 2, 2012

Brow Design: Chloé

Today's brow tutorial uses the shade "Chloé" - a color slightly darker than "Bella" yet still ideal for creating a soft, warm and delicate effect. Keep reading to find out more about this brow shade and how to use it to achieve beautiful brows!