June 1, 2012

Q&A w/ BeautyByJJ

Jennie is the 24-year-old UK-based beauty and fashion enthusiast behind the popular YouTube channel BeautyByJJ. Jennie enjoys spreading her love for makeup, fashion, hairstyles, reviews, hauls, random thoughts to her viewers both through her YouTube channel and blog.

Sigma Beauty: What are some of your favorite Sigma products and why?
BeautyByJJ: It would have to be the Essential and Premium brush kits. I always incorporate these brushes whenever I’m doing makeup tutorials or for everyday use.

Sigma Beauty: What is your favorite makeup look for summer?
BeautyByJJ: I love rocking a neutral eye with a bright bold lip and the good thing about it is that this look can also be worn all year round.

Sigma Beauty: List a few things most people might not know about you.
BeautyByJJ: I can’t swim and my favourite movie genre is horror.

Sigma Beauty: What is a beauty blunder you’ve made but learned from?
BeautyByJJ: I have learned not to smile when applying blush to my cheeks as I find that once I relax my face the blush tends to be higher than I want it to be so I just keep my face still. I now apply it to my cheeks sweeping it upwards toward my hairline.

Sigma Beauty: What is the best piece of beauty advice you’ve ever received?
BeautyByJJ: Not everyone is going to agree with you and your preferences so be comfortable with whatever you’re doing and make sure you are doing it for you and not to please others.

Sigma Beauty: What is the makeup look you find yourself going back to again and again?
BeautyByJJ: This would be a gold and brown soft smokey eye with nude pink lips. If I’m in a rush or can’t seem to think of a look to create, I always go for that one.

Sigma Beauty: What beauty items can you not leave home without?
BeautyByJJ: Lip products -- lip pencil, lipstick and lipgloss and a blot powder. I normally have two or sometimes three lipsticks to choose from just in case I change my mind. Due to oily skin my face tends to get quite shiny in my t-zone area so I never leave home without my blot powder.

Sigma Beauty: What’s been your most rewarding experience since starting your YouTube channel?
BeautyByJJ: The most rewarding experience is getting to read daily that my videos are inspiring to my viewers, especially darker skin toned women. It is also very rewarding to know that they are becoming more confident in experimenting with different things, whether it is using bright colours or getting a whole new wardrobe. It really makes creating videos a lot more worthwhile.

Sigma Beauty: If you could only use three beauty items for the rest of your life, what would they be and why?
BeautyByJJ: 1) Foundation because it helps to cover most of my blemishes, 2) Eyebrow kit because I just have to have well defined eyebrows and 3) False eyelashes because they make a huge difference even when you don’t have any makeup on.

Sigma Beauty: What can your viewers expect to see in the future?
BeautyByJJ: Better edited beauty and fashion videos, celebrity-inspired tutorials and styling videos, more product reviews and a lot more giveaways!

 © 2012 Sigma Enterprises, LLC


  1. Nice inspirational interview :0)

  2. I really enjoyed. Thanks to her, i know your products and i've just bought them(brushes).

    1. Great! Thanks for being a Sigma customer -- we know you will be extremely satisfied with your purchase! :)

  3. I love jj! She's the reason why I brought sigma brushes. Best things I ever did. Great quality for great prices, comparable to Mac I will forever be a customer. Thank you jj and sigma.

    1. We're glad to hear that Jennie introduced you to Sigma brushes! Thanks for being a customer! :)

  4. i watch every tutorial of beautybyjj i love how she is 100% honest in her reviews because of beautybyjj i purchased the p82,p80,F82 and the F80. i luv them!! thats a big deal for me because i have a ton and i mean a ton of brushs.lol beautybyjj keep up the good work and keep the tuts coming.

    1. We're so glad you are happy with your Sigmax brushes! :)

  5. I love to watch her on Youtube! She stays 100% honest when talking about products. She always has acurate and helpful reviews on Sigma brushes! I'm glad she's representing the African-American beauty gurus! Thanks for this interview :)

  6. I love Jennie. I can't afford sigma brushes but I have touched them and they feel so good. Hopefully I can afford them oneday. This interview is so nice