Recap: VIP Launch Party

We ended our weekend at IMATS LA with a bang by hosting a VIP Launch Party, providing guests with our upcoming Beauty Expert Brow Kit (available July 23)! YouTube's top beauty gurus came from all over the world to attend! Take a peek:

Recap: IMATS Makeover Booth

One of the highlights of our weekend at IMATS was having YouTube gurus MakeupByTiffanyD and MakeupByCamila at our booth giving makeovers to visitors using a variety of popular Sigma products, of course! Check out some of the behind-the-scenes shots:

Recap: Sigma Booth @ IMATS

We’re back at the Sigma office after a successful trip to IMATS LA! A big thank you to the thousands of beauty enthusiasts who traveled from all over the world to attend -- we were happy to have met so many of you! If you missed us this time, no worries because we’ll be back again in January for the next IMATS LA 2013! Without further ado, check out some of the pictures from the exciting weekend at the Sigma booth:

Bare-faced Beauty

Despite the misleading title, we’re not talking about our Dare and Bare eye shadow palettes; today we’re talking about giving your face a breather by taking a break from your beauty bag during the hot summer months! Can't come to terms with the idea of going au natural? You can still sport a natural look using minimal products that consist of neutral tones. Keep reading to learn how!

Paris Palette Giveaway Winner!

The winner of our Paris Palette giveaway has been randomly selected! Was it you? Keep reading to find out...

Get the Look: Subtle Smokey Eye

We always say the smokey eye is simply one of those looks that will never go out of style, however, we know the intensity of this look can be a little intimidating. For that reason, today we are showing you how to create a subtle smokey eye which can be worn both day or night. Keep reading to learn how to get this wearable look!

THRIVE Fashion House Event

Last month we were a proud sponsor of the Minneapolis THRIVE Fashion House Event – a spring fashion show put on to feature local emerging designers with charitable proceeds going to Somaly Mam Foundation to fight against human trafficking. 

IMATS Sneak Peek - Meet the Artists!

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You’ve already heard that Sigma is going to be at IMATS LA next weekend, but did you also know you can get your makeup done by two of YouTube’s top beauty gurus? MakeupByTiffanyD and MakeupByCamila are scheduled to be at the Sigma booth throughout the weekend and will be offering their makeup services using select Sigma products!

May Favorites + Giveaway! [closed]

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It’s that time of the month again to talk about favorites! Today we're showcasing the Sigma products that were featured by some of YouTube’s top beauty gurus. Keep reading to find out what products they loved for the month of May and what they had to say about them! (And be sure to view the March and April favorites posts if you haven't already!)

Under the Sea Makeup Tutorial

We love using cool, ocean-like eye shadow hues for the spring and summer months to give a bold and unexpected pop of color. Today we’re showing you how to wake up your makeup with this step-by-step ‘under the sea’ inspired look using the new and limited edition Paris Makeup Palette!

Sigma @ IMATS LA 2012

IMATS (International Makeup Artist Trade Show) is a yearly event comprised of thousands of makeup artists, vendors and beauty enthusiasts alike. IMATS was founded in 1997 and has come to be the largest gathering for all things makeup-related to date! This popular trade show is held six times each year in various cities around the world including London, New York, Los Angeles, Vancouver, Sydney and Toronto.

Paris Project: macNC40

Suzy is a 27-year-old lover of all things beauty. From the heart of Los Angeles, she has been performing her self-taught makeup skills since 2002. Her main audience consists of teens and young adults who look up to her creative and fun talent shared on all of her social networking sites. 

Q&A w/ BeautyByJJ

Jennie is the 24-year-old UK-based beauty and fashion enthusiast behind the popular YouTube channel BeautyByJJ. Jennie enjoys spreading her love for makeup, fashion, hairstyles, reviews, hauls, random thoughts to her viewers both through her YouTube channel and blog.