Finding Your Way to Flawless Foundation...

Foundation is an essential step in the makeup application process, but many women struggle with finding the formula, shade or application method that is best for them. Here’s our suggestions for helping you buy and apply the foundation that is right for you. Get ready to achieve that flawless-faced look that you’re always after!

For starters – what’s the right foundation formula for you?

Foundation comes in many forms – liquid, mineral, compact powder, and cream (among others) so no wonder it can be such as task to figure out which one to buy! It might take some experimenting to find the formula that’s right for you, but here’s some pointers to help you get started:

 

·  Liquid foundation hydrates, smoothes and provides medium to full-coverage. Great for all skin types.

·  Mineral foundation goes on light, providing medium coverage. Best for normal to oily skin.

·  Compact powder foundation gives light to medium coverage and is ideal for normal, combination, and oily skin.

·  Cream foundation goes on smooth, providing medium to full coverage. Best for dry to normal skin.

 

*Always make sure to purchase oil-free products if you have oily skin or are prone to breakouts.

The second step in finding a foundation right for you is making sure to get the shade that best matches your skin tone. To get the just-right shade, do the following: 

· Test the foundation color along your jawline, not on your hand like you might have been told in the past (your hand may yield a different color than your face)

· If possible, take home a few samples to try out; cosmetic counters in department stores will often offer a variety of samples for you to take home and test

· See yourself with the foundation on in natural light to make sure it’s the right shade

· Adjust the shade you choose based on the season and your daily exposure to sunlight

The last step is application, which really comes down to preference in terms of the tool you use. Depending on the type of formula, there are a variety of brushes to choose from.  

Check out some of Sigma’s best-selling foundation brushes:

The Sigma Flat Top Synthetic Kabuki brush (F80) is compatible for all formulas and works great for dispersing product evenly

The Sigma Foundation brush (F60) works well with liquid or cream foundation

 

The Sigma Buffer brush (F45) is your go-to for mineral or compact powder foundations

Once you’ve picked your tool, it’s time to apply. Simply start from the middle of your face, working your way out in an upward motion, thoroughly blending the product as you go. (Note: blending should be emphasized along the jawline to prevent creating any visible lines). If you used a liquid or cream formula, finish with a dusting of loose face powder to set foundation.

Now that we’ve laid out the basics of foundation selection and application, what questions or comments do you have?!

 © 2011 Sigma Enterprises, LLC