ANNOUNCEMENT: We've Moved!

Visit us at our new web address: www.sigmabeautytalk.com

Valentine's-inspired Makeup Tutorial

Tomorrow is Valentine’s Day and we have just what you need to get flirty and fabulous! Whether or not you have a special date planned, you’ll love the way you look with this tutorial that has irresistible written all over it! Keep reading to get the steps needed to recreate it.

January Favorites + GIVEAWAY!

It's February and time to mention a few fave Sigma products from the last month! Beauty bloggers and YouTube’s top makeup gurus always seem to have a favorite product from Sigma each month and we love sharing with you what each of them are. Keep reading to find out which products were most loved for the month of January and 2012 overall! BONUS -- Since February is the month of love, we're sharing the love for our customers by giving one of our newest and highly talked about products!

xSparkage @ the MOA!

Head on over to the Sigma Beauty store at the Mall of America Saturday, Feb. 23 from 1-3pm for a special meet and greet with YouTube beauty enthusiast xSparkage! Keep reading to get all the event info and learn a little more about this gorgeous guru!

NOW AVAILABLE: Eye Shadow Bases!

They’re here! As of today you can now purchase the new Sigma Eye Shadow Bases! Each base is made with a blendable, smooth formula to achieve a long-wearing and pigmented effect. They are designed to reduce surface oil thanks to the water-resistant, silky-smooth and light-weight formula. Want to know more? Keep reading!

All About Brows

Eyebrows frame your face and have a strong impact on your overall look, which is why today’s topic emphasizes how to achieve beautiful brows! Thanks to the Beauty Expert – Brow Design Kit and the availability of many items in the kit sold separately, it’s easy to make perfect brows a part of your daily beauty routine! Keep reading to learn how.

Ask the Artist: Michelle Champagne

Multiple Emmy award-winning celebrity makeup artist Michelle Champagne has painted the famous faces of Cate Blanchett, Cameron Diaz, Ashley Judd, and Kerri Russell, to name just a few. She is known for her extensive work with Regis Philbin and Kelly Ripa on their previous show, in addition to the hundreds of celebrities and performers that were guests of the show. Today, Michelle continues to prepare Kelly daily for the ‘Live with Kelly & Michael’ show. We got to talk with this celebrated beauty connoisseur to learn everything about makeup-musts to her take on trends. Check it out:

Exclusive Recap: Resort Palette Pre-Launch Party

One of big highlights from this past weekend at IMATS LA was hosting a VIP Pre-Launch Party to celebrate the release of the upcoming Sigma Resort Palette (available this spring)! Spotted at the event were top bloggers, famous YouTube beauty gurus and celebrity makeup artists from all over the world! Keep reading to learn more and get a glimpse of the party:

IMATS LA Recap: Sigma Booth

Another IMATS has come and gone. After selling out of almost all of our products and having one of the longest lines at the show, our booth at IMATS LA this past weekend was a huge success to say the least! We were so grateful to have met so many beauty enthusiasts who traveled from all over the world to attend. Today we're showing you a small recap! Check it out:

NOW AVAILABLE: Individual Products!

The wait is over! Due to the high demand from customers, the much anticipated launch of our individual eye shadows and brow products is finally here! Sigma customers now have the ability to choose their favorite colors and items from various palettes and replenish these items when necessary.  Keep reading to get a full list of the available products and learn more about them.

Ask Amanda

 

Happy Friday! Today we're checking in with our monthly Ask Amanda post to answer some of your top beauty questions. This month’s featured question is, “What shade should I use to fill in my brows if I have black or very dark hair?” Keep reading to learn Amanda’s suggestions for using the Beauty Expert – Brow Design Kit -- no matter what your hair color!

Makeovers @ IMATS!

You already know by now that Sigma is going to be at IMATS LA this weekend, but did you also know that if you visit our booth you can have a chance to get your makeup done by two of YouTube’s most famous beauty gurus? MakeupByTiffanyD and MakeupByCamila are scheduled to be at the Sigma booth again this year and they will be offering their makeup talent using select Sigma products! Keep reading to learn more.

December Favorites Giveaway Winner

The winner of our December favorites giveaway has been selected! Keep reading to find out if it was you who won the 5-piece Synthetic Kabuki Kit!

Sigma IMATS Booth: What to Expect

As you probably already know, Sigma will be at IMATS LA this weekend. What you might not know, however, is that we will be offering exclusive discounts and access to items not currently available on our website! Keep reading to get all the details on pricing and products!

Best NEW Products of 2012!

Earlier this week we revealed the overall most popular Sigma products based on customer purchases in 2012 and briefly talked about why they each made it to the top 10 list. Today we’re taking it one step further and unveiling the best-selling new products from the past year. Check it out:

December Favorites + GIVEAWAY! [closed]

It's January and a new year is in full swing! With that being said, it's time to mention a few fave Sigma products from the last month! Beauty bloggers and YouTube’s top makeup gurus always seem to have a favorite product from Sigma each month and we love sharing with you what each of them are. Keep reading to find out which products were most loved for the month of December and 2012 overall! BONUS -- don’t miss out on entering for a chance to win one of our best-selling brush kits!

RECAP: Meet & Greet w/ TiffanyD

Last weekend we hosted yet another exciting and successful event at the Sigma store! A big shout out to all those who came to visit YouTube beauty guru MakeupbyTiffanyD and shopped Sigma products. While the event was only two hours, a lot happened during that time! Keep reading to get the inside scoop!

TOP 10: Best of 2012

The results are in! Based on your purchases this past year, we’ve revealed the most popular Sigma products that our customers can’t get enough of! Read on to find out what they are and why they made the top 10 list!

RECAP: Meet & Greet w/ Glamourista16!

Last weekend we hosted our first successful event at the Sigma store, which was just one of many yet to come! YouTube beauty guru Glamourista16 was the star of the event, bringing in just over 130 attendees. Read on to get the full recap!

New in 2013: Explore Upcoming Products.

This past year we've spent countless hours developing new and innovative products, just for you! We constantly strive to improve our product line and offer you an exclusive selection of ingenious and high-quality beauty items you can't find anywhere else. We are excited to announce that in 2013 we will be launching many frequently requested items. Keep reading to find out what they are!