Fall Focus: Smoldering Eyes

So far in our fall campaign you’ve seen a complete makeup look as well as a bold brow feature. Today we’re honing in on what we think is the face’s best feature: the eyes. We love that deep blues and grey shades are a perfect way to transition into the darker colors for fall. What are you waiting for – keep reading to get this glam 20s-inspired look!

Recap: ENVISION Artopia Fall 2012

Last weekend, Minneapolis fashion enthusiasts gathered for the 11th season of Envision Artopia Fall 2012 – the Twin Cities' largest annual fashion show. The yearly collaboration between V2, Ignite Models, and City Pages celebrates the best in local art, music, and of course, fashion! This year, Sigma was a proud sponsor!

Giveaway Winner

It's official! -- The winner of our F80 giveaway has been randomly selected! Was it you? Keep reading to find out...

Coming Soon - Sigma's First Store!

Today we have big news to share with you! As one of the fastest-growing, top-rated brands in the beauty industry, Sigma has officially signed a deal to open its first physical store! Can you guess where (as if the picture didn't give it away)? Keep reading to get the full scoop!

Get the Look: Iconic Brows

We briefly mentioned a few weeks back that bold brows are sure to be one of the biggest trends for fall. We love that strong brows makes for an unexpected (not to mention easy) way to take your look to the next level. To achieve the most polished and put-together look, you’ll want to make sure you don’t skip this part of your beauty routine! Read on to find out how to replicate the statement brows look!

Nude Eyes + Bold Lip

As you read in our fall campaign launch, bold lips are one of the top beauty trends for fall. But who says bold has to mean dark? If you're not a match for mulberry or a fan of russet red, how about giving hot pink a go like our blogger, Jeanette (oh hey, that's me!) Keep reading to find out the best way to wear a powerful pout this fall!

August Faves + GIVEAWAY! [closed]

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September has already crept up on us and fall is in full swing! With that being said, it's time to mention a few fave Sigma products! Each month beauty bloggers and YouTube’s top makeup gurus always seem to have a favorite product from Sigma and we love sharing with you what each of them are. Keep reading to find out which products were most loved for the month of August and why! BONUS -- don’t miss out on entering for a chance to win one of our most talked about top-rated products!

Back-to-School Beauty

Whether you are excited to be back in school or are already counting down the days until next summer, we have some suggestions so you can hit the hallways while putting your best face forward. Read on to get our top do’s and don’ts to have a stunning school year!

Ask Amanda

A few weeks back we introduced you to our talented makeup artist, Amanda. To be eligible for an entry in our last giveaway, participants had to ask Amanda one beauty question, whether it be something about a quick fix for a common beauty blunder or what it takes to make a career in the beauty industry. From the thousands of entries, the most commonly asked questions involved the right method for applying highlighter, contour and/or blush. Keep reading to find out Amanda’s top tips, tricks and expert advice on the subject!

Return of the Roaring Twenties

It’s no secret that each season brings a fresh wave of new trends. As the leaves are changing, so should your overall look! The fashion forecast for fall 2012 is calling for Jazz Age revival. From monochromatic merlot lips to fiercely bold brows, we have all the guidelines you need to get fabulous for fall.