Valentine's-inspired Makeup Tutorial

Tomorrow is Valentine’s Day and we have just what you need to get flirty and fabulous! Whether or not you have a special date planned, you’ll love the way you look with this tutorial that has irresistible written all over it! Keep reading to get the steps needed to recreate it.

Get the Look: New Year's Night Out

The countdown to the New Year is on! Ring in 2013 beautifully with this festive look created by Sigma’s makeup artist! We upped the ante on the typical smokey eye by adding an unexpected pop of teal from the Paris Makeup Palette. Keep reading to get the step-by-step!

Get the Look: Midnight in Morocco

2013 is just around the corner and Sigma is excited to be a sponsor at Minneapolis's largest New Years Eve celebration. Inspired by this year’s theme, Midnight in Morocco, we created a festive Moroccan-style look featuring rich and vibrant purple and orange hues. Keep reading to learn how to get the look and find out all the event details!

Emphasize Eyes: Blue

In our last complementing eye color tutorial we showed you how to make hazel eyes stand out. Today we’re onto our last eye color focus: blue! We took Sigma employee, Kaitlin, from the wholesale department to be our model. Keep reading to learn more about Kaitlin and discover the best way to make blue eyes like hers take center stage!

Emphasize Eyes: Hazel

In our last complementing eye color tutorial we showed you how to use red shades to make green eyes stand out. Today we’re onto our third eye color focus: hazel! We took Sigma employee, Leah, from the operations department to be our model. Keep reading to learn more about Leah and discover the best shade for making hazel-hued eyes pop!

Classic & Catty

It’s Halloween weekend! Still trying to figure out what to be? For all you last-minute ladies, we have the purrrfect solution! All you need is a few makeup products and handful of your trusty Sigma brushes. What are you waiting for? -- Get catty with this simple Halloween look!

Flawless for Fall

Today we are giving you the inside scoop on how to achieve the last look in our fall campaign! This complete look emphasizes flawless skin, defined brows and a powerful pout – definitely a must-have look for the season! Keep reading and learn how you can recreate it. 

Emphasize Eyes: Green

Two weeks ago we showed you how to emphasize brown eyes using purple shades. Today we’re onto our next eye color focus: green! We borrowed Sigma’s general manager to use as our model and demonstrate the best shade for making green eyes pop! (The color may surprise you!) Keep reading to find out how to get the look!

Precise Pout

Today we’re onto number four of our five looks from the Sigma fall campaign! Can you guess what today’s focus is? If you the picture didn’t give it away, we’re talking about lips – one of our favorite features to accentuate for fall!

Emphasize Eyes: Brown

In the past year we’ve shown you a wide array of tutorials – everything from bright aqua eyes to bold statement lips, but now we are changing it up for a few weeks! Our next four tutorials will be a series showing how to complement the most common eye colors (brown, green, blue and hazel) and it starts today! We took Jenny, one of Sigma’s affiliate program coordinators, to demonstrate how to make brown eyes take center stage. If you’re a brown eyed beauty, find out how you can, too!

Fall Focus: Smoldering Eyes

So far in our fall campaign you’ve seen a complete makeup look as well as a bold brow feature. Today we’re honing in on what we think is the face’s best feature: the eyes. We love that deep blues and grey shades are a perfect way to transition into the darker colors for fall. What are you waiting for – keep reading to get this glam 20s-inspired look!

Get the Look: Iconic Brows

We briefly mentioned a few weeks back that bold brows are sure to be one of the biggest trends for fall. We love that strong brows makes for an unexpected (not to mention easy) way to take your look to the next level. To achieve the most polished and put-together look, you’ll want to make sure you don’t skip this part of your beauty routine! Read on to find out how to replicate the statement brows look!

Nude Eyes + Bold Lip

As you read in our fall campaign launch, bold lips are one of the top beauty trends for fall. But who says bold has to mean dark? If you're not a match for mulberry or a fan of russet red, how about giving hot pink a go like our blogger, Jeanette (oh hey, that's me!) Keep reading to find out the best way to wear a powerful pout this fall!

Return of the Roaring Twenties

It’s no secret that each season brings a fresh wave of new trends. As the leaves are changing, so should your overall look! The fashion forecast for fall 2012 is calling for Jazz Age revival. From monochromatic merlot lips to fiercely bold brows, we have all the guidelines you need to get fabulous for fall.

Shadow to Liner

Eye liner (especially colored) can have a great deal of influence on your makeup – it has the power to alter, enhance and brighten your overall look.  Even if you don’t own a variety of eye liner colors, we have a quick and simple solution! If the title didn't already give it away, keep reading to find out our favorite trick for giving eyes an instant pop! ;)

Get Paris Pretty

Since its launch in April, the limited edition Paris Palette has come to be one of our most popular items. With eight unique eye shadow shades, two universal blushes plus one highlighter – it's not hard to see why! Today we’re spotlighting what makes this palette so praise-worthy through a few of our favorite YouTube tutorials!

Hello Highlight!

Highlighting is an easy way to accentuate various features of the face while adding a luminous glow. Today we pulled our photographer away from the lens for a highlight tutorial to teach you how to replicate this gorgeous glowing look!

Brow Design: Scarlett

We're onto our last brow tutorial! Today's tutorial encompasses the medium shade in the Beauty Expert - Brow Design Kit, Scarlett. Keep reading to find out how to use the universally flaterring shade to get perfect brows!

Brow Design: Valentina

We're on our fourth brow tutorial! Today's featured shade is the dark and sultry Valentina. This is your go-to shade for achieving the most intense and bold brows -- talk about perfect for fall! Keep reading to find out how to get the look.

Brow Design: Chloé

Today's brow tutorial uses the shade "Chloé" - a color slightly darker than "Bella" yet still ideal for creating a soft, warm and delicate effect. Keep reading to find out more about this brow shade and how to use it to achieve beautiful brows!