Recap: VIP Launch Party

We ended our weekend at IMATS LA with a bang by hosting a VIP Launch Party, providing guests with our upcoming Beauty Expert Brow Kit (available July 23)! YouTube's top beauty gurus came from all over the world to attend! Take a peek:

Recap: IMATS Makeover Booth

One of the highlights of our weekend at IMATS was having YouTube gurus MakeupByTiffanyD and MakeupByCamila at our booth giving makeovers to visitors using a variety of popular Sigma products, of course! Check out some of the behind-the-scenes shots:

Recap: Sigma Booth @ IMATS

We’re back at the Sigma office after a successful trip to IMATS LA! A big thank you to the thousands of beauty enthusiasts who traveled from all over the world to attend -- we were happy to have met so many of you! If you missed us this time, no worries because we’ll be back again in January for the next IMATS LA 2013! Without further ado, check out some of the pictures from the exciting weekend at the Sigma booth:

Bare-faced Beauty

Despite the misleading title, we’re not talking about our Dare and Bare eye shadow palettes; today we’re talking about giving your face a breather by taking a break from your beauty bag during the hot summer months! Can't come to terms with the idea of going au natural? You can still sport a natural look using minimal products that consist of neutral tones. Keep reading to learn how!

Paris Palette Giveaway Winner!

The winner of our Paris Palette giveaway has been randomly selected! Was it you? Keep reading to find out...

Get the Look: Subtle Smokey Eye

We always say the smokey eye is simply one of those looks that will never go out of style, however, we know the intensity of this look can be a little intimidating. For that reason, today we are showing you how to create a subtle smokey eye which can be worn both day or night. Keep reading to learn how to get this wearable look!

THRIVE Fashion House Event

Last month we were a proud sponsor of the Minneapolis THRIVE Fashion House Event – a spring fashion show put on to feature local emerging designers with charitable proceeds going to Somaly Mam Foundation to fight against human trafficking.